Best Frill Alternative in 2026 — Skip the Idea Limits
Looking for a Frill alternative? Tired of the 50-idea cap and add-on pricing? fdback gives you unlimited feedback, roadmaps, and changelogs — starting free.
Fdback.io
CEO & Founder
The Best Frill Alternative (When You've Hit the Idea Limit)
Frill is a solid product. Clean UI, does feedback boards and roadmaps well, has a decent changelog feature. No complaints about what it does.
The problem is what it costs to do it.
If you're searching for a Frill alternative, you've probably run into one of these walls:
The 50-idea limit — Frill's $25/month Startup plan caps you at 50 ideas. That sounds like a lot until your users actually start giving feedback. Then you're upgrading within a month.
Add-on pricing that adds up — Want privacy features? +$25/month. Surveys? Another +$25. White-labeling? +$100. Suddenly your "$25 tool" costs $175.
No free tier — Just a 14-day trial. If you're a small team testing the waters, you're paying from day one or you're gone.
White-labeling is a luxury — Removing Frill's branding requires the $149/month Growth plan. That's $1,788/year just to not show their logo.
Frill isn't overpriced for what it offers. But for teams who just need a simple feedback loop without artificial limits, there's a lot of friction built into the pricing.
The Real Cost of Frill
The Idea Limit Problem
Frill's Startup plan ($25/month) gives you 50 ideas. Sounds reasonable until you do the math:
Launch a public feedback board
Tell your users about it
Get 10 ideas the first week (if you're lucky — could be 30)
Hit 50 within 5 weeks
Now you're choosing between:
Upgrading to Business ($49/month)
Archiving old ideas to stay under the cap
Telling users "sorry, we're not accepting feedback right now"
None of those are good options. You wanted feedback. You got feedback. Now you're being punished for it.
Add-Ons That Should Be Features
Here's what costs extra on Frill's lower plans:
Add-on | Cost |
|---|---|
Privacy (private boards) | +$25/month |
Surveys | +$25/month |
White-labeling | +$100/month |
So a startup wanting private feedback boards with their own branding pays: $25 (base) + $25 (privacy) + $100 (white-label) = $150/month.
That's $1,800/year for a feedback board.
The White-Label Tax
This one's worth calling out specifically. Frill's branding stays on your portal unless you:
Pay for the $149/month Growth plan, or
Add white-labeling to a lower plan for +$100/month
Either way, you're paying a premium to not advertise their product to your users. That feels backwards.
fdback: No Idea Limits, No Add-On Games
We built fdback because feedback tools shouldn't punish you for getting feedback.
Unlimited ideas. Unlimited votes. Unlimited users. On every plan, including free.
No Artificial Caps
Frill limits ideas to push you up tiers. We don't.
Free plan: Unlimited feedback, unlimited votes
Paid plans: More features, same unlimited feedback
Your 51st idea is just as welcome as your first. Your 500th too. We're not counting.
White-Labeling Isn't a Luxury
On fdback, removing our branding doesn't cost extra. Your feedback portal is your feedback portal.
Custom domain support
Your logo, your colors
No "Powered by" footer on paid plans
You shouldn't pay a premium to not advertise someone else's product.
Pricing Without Surprises
Frill | fdback | |
|---|---|---|
Free tier | No (14-day trial only) | Yes |
Unlimited ideas | $49/month | Free |
White-labeling | $149/month | Included in Pro |
Private boards | +$25/month add-on | Included |
Changelog | Yes | Yes |
Roadmap | Yes | Yes |
No add-ons. No "contact sales for pricing." Pick a plan, know what you're paying.
Same Core Features, Better Value
Frill and fdback do the same job:
Feedback — Users submit ideas, vote, comment. You see what matters.
Roadmap — Show what you're working on. Drag cards between columns.
Changelog — Ship something, announce it, notify the users who requested it.
The difference is fdback doesn't meter your feedback or charge extra for basic features.
AI That Comes Standard
Both tools have AI features. But on Frill, surveys (where AI helps) cost extra.
On fdback, AI is built into every plan:
Duplicate detection — Catches repeat requests before submission
Spam filtering — Keeps your board clean
Auto-tagging — Categorizes feedback automatically
Smart suggestions — Shows similar existing ideas
No add-on pricing. No feature gates.
Integrations
Slack — Get notified, turn messages into feedback
Discord — Push updates to your community
Linear & Asana — Create tasks from feedback, sync status
App Store & Google Play — Automatically pull reviews and turn them into feedback items
Webhooks — Connect to Zapier, Make, or your own systems
The app store integrations are worth highlighting — fdback monitors your iOS and Android reviews and creates feedback automatically. No manual copy-pasting from app store dashboards.
Frill has similar core integrations, though their Jira sync is one-way only. We support bidirectional sync where it matters.
When Frill Still Makes Sense
I'll be fair: Frill is a good product with a loyal user base. There are cases where it's the right choice.
Choose Frill if:
You need their specific widget styles (popover, modal, sidebar, inline)
You're already invested in their ecosystem
You want their particular UI aesthetic
Budget isn't a primary concern
Choose fdback if:
You want unlimited feedback without tier pressure
You need white-labeling without paying $149/month
You want a free tier to start (not just a trial)
You prefer simple pricing without add-on math
You're a startup watching every dollar
Both tools collect feedback, show roadmaps, and publish changelogs. The question is whether you want to pay for artificial limits or not.
The Math Over Time
A startup on Frill's Business plan ($49/month) vs fdback's Pro plan:
Frill Business | fdback Pro | Savings | |
|---|---|---|---|
Year 1 | $588 | $348 | $240 |
Year 2 | $588 | $348 | $240 |
Year 3 | $588 | $348 | $240 |
3-Year Total | $1,764 | $1,044 | $720 |
If you wanted white-labeling on Frill (Growth at $149/month):
Frill Growth | fdback Pro | Savings | |
|---|---|---|---|
Year 1 | $1,788 | $348 | $1,440 |
Year 2 | $1,788 | $348 | $1,440 |
Year 3 | $1,788 | $348 | $1,440 |
3-Year Total | $5,364 | $1,044 | $4,320 |
That's real money. Especially for early-stage teams.
Comparing Other Tools?
We've written similar breakdowns:
Canny Alternative — Per-contributor pricing that scales badly
Productboard Alternative — Enterprise complexity you don't need
UserVoice Alternative — Starting at $899/month
Pendo Alternative — $47K/year for analytics you won't use
Nolt Alternative — No free plan, limited features
Try It Without the Limits
Here's the move:
Sign up for free — No credit card, no 14-day countdown
Set up your board — Takes about 5 minutes
Collect unlimited feedback — No caps, no upgrade pressure
If you're on Frill and happy, stay there. But if you're tired of watching your idea count or doing add-on math, give fdback a shot.
The feedback loop should be simple: users talk, you listen, you ship, you tell them. Everything else is just friction.
