Featurebase vs Frill 2026: Which Modern Feedback Board Wins?

Featurebase and Frill are a genuine head-to-head: two modern, well-designed feedback platforms covering the same core loop — boards, voting, roadmap, changelog, widgets. Unlike comparisons where one product is secretly a PM suite or an analytics platform in disguise, here you’re choosing between two tools built for the same job.

Which makes the decision come down to two things: how each one charges you, and how far beyond the feedback loop each one reaches. Featurebase has expanded into a full support suite — inbox, live chat, help center, AI agent — priced per admin seat with metered AI on top. Frill has stayed a focused feedback product, priced flat, but with idea caps on its entry plan and add-ons that quietly raise the bill.

Below: the pricing math at real team sizes, a feature-by-feature comparison, and an honest call on who should pick which.

Full disclosure: we build fdback, a third option in this same category. It gets one section near the end; everything before that is Featurebase vs Frill on the merits.

Quick Verdict

Pick Featurebase if: you’re a solo founder or a team of 1–2 admins, you want feedback plus support tooling in one product, or you qualify for its startup discount. Its free plan and low entry seat price make it the cheaper door to walk through.

Pick Frill if: you have 3+ admins, you want your bill decoupled from headcount, or GitHub/Jira sync at a flat price matters. Frill’s unlimited-teammates model beats per-seat pricing as soon as your team grows.

Pick neither if: you want flat pricing without idea caps or add-on math — the flat-rate alternative at the end covers that gap.

Two Flavors of “Predictable” Pricing

Both vendors pitch predictable pricing. Each is predictable about a different variable.

Featurebase: per seat, plus metered AI. Every admin who manages feedback or answers tickets is a seat at $29 (Growth), $59 (Professional), or $99 (Enterprise) per month, billed yearly. End users are unlimited on every plan. On top of seats, the Fibi AI agent costs $0.49 per resolution — a usage meter that moves with your support volume, not your decisions.

Frill: flat tiers, plus add-ons and caps. Frill charges $25 (Startup), $49 (Business), or $149 (Growth) per month regardless of how many teammates or tracked users you have. The catches live elsewhere: the Startup plan allows only 50 active ideas, and privacy (+$25/mo), extra surveys (+$25/mo), and white-labeling (+$100/mo) are paid add-ons below the Growth tier.

So Featurebase’s bill is a function of team size and AI usage; Frill’s is a function of which features you turn on. Neither meters your end users — a welcome contrast with Canny’s tracked-user model.

Side-by-Side Pricing

	Featurebase	Frill
Free plan	✅ 1 seat, no AI	❌ 14-day trial only
Entry paid plan	Growth — $29/seat/mo	Startup — $25/mo (50 active ideas)
Mid plan	Professional — $59/seat/mo	Business — $49/mo (unlimited ideas)
Top standard plan	Enterprise — $99/seat/mo	Growth — $149/mo (all-inclusive)
Enterprise tier	Included above (SSO, custom roles)	From $349/mo (SOC2, audit logs)
AI fees	+$0.49 per AI resolution	—
Add-on fees	—	Privacy +$25, surveys +$25, white-label +$100
End users / voters	Unlimited	Unlimited
Admins / teammates	Priced per seat	Unlimited on all plans
Billing	Annual, or a higher monthly rate	Flat monthly tiers
Startup discount	86% off + 1 year free AI (<2 yrs, <6 employees)	—

Deeper dives: our Featurebase pricing guide and Frill pricing guide.

The Breakeven Math by Team Size

Because one tool prices seats and the other doesn’t, the winner flips as you hire.

1 admin: Featurebase Free costs $0 (no AI, no custom domain); Frill has no free plan, so it starts at $25/month with a 50-idea ceiling. Paid vs paid, Featurebase Growth at $29 and Frill Startup at $25 are near-identical — but the free tier hands this bracket to Featurebase.

3 admins: Featurebase Growth is $87/month ($1,044/year). Frill Business — with unlimited ideas and unlimited teammates — is $49/month ($588/year). Frill wins, and the gap widens with every hire.

5 admins: Featurebase Growth reaches $145/month, essentially the price of Frill’s $149 all-inclusive Growth tier — which throws in privacy, surveys, and white-labeling that Featurebase’s Growth plan doesn’t match. Need Featurebase’s user segmentation instead? That’s Professional at $59/seat: $295/month for five people, six times Frill Business.

The AI wildcard: Featurebase’s $0.49-per-resolution fee compounds this. Five hundred AI-handled conversations add $245/month to any of the numbers above. Frill has no equivalent meter.

The add-on wildcard: Frill’s sticker price holds only if you skip the extras. Business plus privacy is $74/month; Business plus white-labeling hits $149 — at which point you’re at Growth-tier pricing anyway. Map your must-haves before trusting the $49 figure.

The discount wildcard: Featurebase’s startup program — 86% off plus a year of free AI for companies under 2 years old with fewer than 6 employees — rewrites all of this math for those who qualify. Professional lands around $8/seat/month, which nothing in Frill’s lineup touches. Just budget for the price after the discount lapses.

Feature Comparison

The Core Feedback Loop

Both tools deliver the full loop: boards where users submit and vote, a roadmap, a changelog/announcements feed, and embeddable widgets. Frill’s UI is one of the cleaner ones in the market and setup is fast; Featurebase’s interface is similarly modern and polished. Neither product will embarrass you in front of customers. Call the loop itself a tie.

Idea Limits

A real differentiator at the low end: Frill’s $25 Startup plan caps you at 50 active ideas, which active products burn through faster than expected — unlimited ideas require the $49 Business plan. Featurebase doesn’t impose that kind of ceiling at its entry tier. Advantage Featurebase on entry-plan headroom; the advantage dissolves once Frill users step up to Business.

Surveys

Featurebase includes surveys on every plan, free tier included. Frill gives Startup one survey and Business three, with more locked behind a +$25/month add-on or the Growth tier. Advantage Featurebase.

Integrations

Frill’s standout: GitHub and Jira sync included even on lower plans — genuinely rare at flat sub-$50 pricing. Featurebase’s integrations (Slack, Intercom, Jira, Linear) unlock from Growth upward, with API and webhooks reserved for Professional at $59/seat. If engineering-tool sync on a budget is the priority, advantage Frill.

AI

Featurebase has a real AI story — the Fibi agent handles support conversations autonomously, plus AI copilot and replies — but it’s absent from the free plan and metered at $0.49 per resolution on paid ones. Frill doesn’t compete seriously here. Advantage Featurebase, with an asterisk shaped like a usage bill.

Beyond Feedback: The Support Suite

The biggest scope difference. Every Featurebase subscription bundles a unified inbox, live chat, and a help center (50 articles even on the free plan) alongside the feedback product. Frill offers nothing in this category — it’s a feedback tool, full stop. If you’d otherwise pay for a separate support product, Featurebase’s bundle can justify its per-seat premium single-handedly. If you already have support covered, that bundle is scope you’re funding but not using.

White-Labeling

Removing Frill’s branding costs the $149/month Growth plan or a +$100/month add-on — up to $1,788/year for logo removal, the steepest white-label tax in this comparison. Weigh that against your brand sensitivity.

The Honest Verdict

Featurebase wins for solo founders and 1–2 person teams. The free plan exists (Frill’s doesn’t), entry pricing is comparable, surveys are thrown in, and the support suite means one subscription can replace two or three. The startup discount seals it for eligible early-stage companies.

Frill wins for growing teams that just want feedback. From three admins onward, flat pricing beats per-seat pricing every time — a 5-person team saves roughly $1,150/year on Frill Business versus Featurebase Growth, with GitHub and Jira sync included and zero AI metering. Just step over the 50-idea Startup plan and go straight to Business.

Featurebase wins if support consolidation is the actual goal. Comparing it purely as a feedback board undersells it; comparing it as feedback + inbox + help center against the sum of separate tools is where its pricing makes sense.

Frill wins on billing psychology. No seat audits when someone joins, no per-resolution surprises after a busy support month. What you toggled on is what you pay.

If you’re leaving either tool, both directions are covered: Featurebase alternatives and Frill alternatives.

The Simpler Alternative to Both

There’s a version of this decision where you refuse both compromises — Featurebase’s seat-and-AI meters and Frill’s caps-and-add-ons ladder.

fdback is the feedback loop at $15/month flat: boards, voting, public roadmap, changelog with voter notifications, embeddable widget, unlimited ideas, unlimited teammates, unlimited end users. AI moderation (duplicate detection, spam filtering, auto-tagging) runs on every plan with no per-resolution charges, branding removal is part of the $15 Pro plan rather than a $100 add-on, and there’s a real free plan to start on.

What it doesn’t have: Featurebase’s support inbox, live chat, and help center, or Frill’s GitHub and Jira sync. If either of those is a hard requirement, pick the tool above that carries it. If the feedback loop is the whole requirement, $15 flat is hard to argue with.

FAQ

Is Frill cheaper than Featurebase?

For teams of three or more admins, almost always — Frill Business is $49/month flat with unlimited teammates, while Featurebase Growth costs $29 per seat ($87/month for three, $145 for five) plus $0.49 per AI resolution. For solo users, Featurebase is cheaper thanks to its free plan.

Does Frill have a free plan?

No — only a 14-day trial. Featurebase offers a genuine free plan with one seat, feedback boards, roadmap, changelog, surveys, and a 50-article help center, though it excludes AI, custom domains, and integrations.

What’s the catch with Frill’s $25 plan?

The Startup plan limits you to 50 active ideas, which growing products hit quickly, and it includes just one survey. Privacy, additional surveys, and white-labeling all cost extra below the $149 Growth tier. Most teams that stay on Frill settle on the $49 Business plan.

Can Featurebase replace my support tools too?

That’s its pitch: every plan bundles a unified inbox, live chat, and help center with the feedback suite, and paid plans add the Fibi AI agent at $0.49 per resolution. If you’re consolidating a feedback tool and a support tool into one, the per-seat price competes with the sum of both.

Is there a flat-rate option without idea caps or add-ons?

Yes — fdback runs $15/month flat with unlimited ideas, teammates, and end users, AI included without metering, and a free plan. See how it stacks up against Featurebase and Frill.