Canny vs Frill 2026: Flat Pricing or Tracked Users?

Canny and Frill sit on opposite sides of the biggest divide in feedback-tool pricing. Canny charges per tracked user — every customer who votes, comments, or submits an idea counts toward your bill. Frill charges a flat monthly rate with unlimited tracked users, then sells the extras (privacy, surveys, white-labeling) as add-ons.

Feature-wise, the two overlap heavily: boards, voting, roadmaps, changelogs, widgets. So the decision usually comes down to how each one’s bill behaves as your product grows — and that behavior is wildly different.

This comparison walks through both pricing structures with real numbers, then covers the feature gaps that actually matter: integrations, AI, branding, and idea limits.

Quick disclosure before we start: we make fdback, a flat-rate feedback tool that competes with both. It gets a section near the end, but the Canny-vs-Frill analysis here stands on its own.

Quick Verdict

Pick Frill if: your feedback volume is growing, you want a bill you can predict twelve months out, and GitHub or Jira sync at a flat price matters to you.

Pick Canny if: you’re a funded team that needs the deepest integration ecosystem in the category (Linear, Intercom, Zendesk, Salesforce), revenue-based user segmentation, or AI that mines feedback out of support conversations.

Pick neither if: you’re bootstrapped and the realistic totals below ($49–174+/month) feel out of proportion for a feedback board. Skip ahead to the flat $15/month option.

Two Pricing Philosophies

Understanding the models is more useful than memorizing the price lists, because the sticker prices mislead in both directions.

Canny’s model: pay for engagement. A “tracked user” is anyone who posts, votes, or comments on your board. Canny’s paid pricing now starts with the Pro plan at $79/month billed yearly, which covers roughly the first 100 tracked users — from there, a slider raises the price as more users engage. Exceed your cap without a spending limit set, and Canny auto-upgrades your plan pro-rata. Set a spending limit instead, and Canny pauses tracking new users — their feedback is simply ignored. The full mechanics are in our Canny pricing guide.

Frill’s model: pay for features. Tracked users and teammates are unlimited on every plan. Instead, Frill’s Startup tier ($25/month) caps you at 50 active ideas, and the things that make the portal feel like yours cost extra: privacy is +$25/month, surveys +$25/month, white-labeling +$100/month. The $149/month Growth plan bundles everything in. Our Frill pricing guide breaks down each tier.

In short: Canny taxes your users’ engagement. Frill taxes your feature checklist.

Pricing Side by Side

	Canny	Frill
Free plan	Yes — 25 tracked users	No — 14-day trial only
Entry paid plan	Pro, from $79/mo (~100 tracked users)	Startup, $25/mo (50 active ideas)
Mid plan	Pro’s slider scales with tracked users	Business, $49/mo (unlimited ideas)
Top standard plan	Business, custom pricing	Growth, $149/mo (all-inclusive)
Enterprise	Custom (sales-gated)	From $349/mo
Cost driver	Tracked users	Add-ons and idea caps
Unlimited end users	No	Yes

Two asymmetries jump out. Canny has a genuinely free plan, but its 25-tracked-user cap makes it more of a trial than a tier — an embedded widget can burn through it in a day. Frill has no free plan at all, but once you’re paying, your customers can vote as much as they want without moving the bill.

What You’d Actually Pay

Abstract models are one thing; here’s how the two compare at specific stages.

Early product, ~100 engaged users, basics only. Frill’s entry point is $25/month; Canny’s cheapest paid plan is now Pro at $79/month (the old $19 Core tier is gone). Unless Canny’s 25-tracked-user free plan still covers you, Frill is the cheaper way in — though its 50-active-idea cap starts pinching quickly once feedback piles up.

Growing SaaS, ~500 engaged users. Canny Pro’s slider climbs well past its $79 base purely because more people are voting. Frill Business stays at $49/month with unlimited ideas — and the gap keeps widening from here, because Canny’s price scales with tracked users and Frill’s doesn’t move.

Team that needs Jira or GitHub sync. On Canny, project-management integrations are gated behind Pro — from $79/month at ~100 tracked users, scaling upward from there. Frill includes GitHub and Jira on its lower plans, which is unusual at this price point and one of its strongest cards.

Team that wants their own branding. Frill white-labeling costs $149/month (Growth) or +$100/month as an add-on — steep, but at least purchasable at a published price. Canny doesn’t publish a price for branding removal at all.

The pattern: Canny only wins while its free plan lasts. Frill wins increasingly decisively as engagement grows, because engagement is free on Frill and billable on Canny.

Feature Comparison

Feature	Canny	Frill
Feedback board + voting	✅	✅
Public roadmap	✅	✅
Changelog / announcements	✅	✅
In-app widget	✅	✅
Surveys	Not a headline feature	1 on Startup, 3 on Business, more via add-on
GitHub / Jira sync	Pro plan ($79+/mo)	Included on lower plans
Linear, Asana, ClickUp	Pro plan	Not matched
Intercom, Zendesk, Salesforce, HubSpot	Pro / Business plans	Not matched
AI features	Included, unlimited credits	Partly tied to add-ons
User segmentation	Pro plan	Not matched
Unlimited tracked users	❌	✅
Unlimited ideas	✅	Business plan and up

Where Canny is clearly ahead

Integration breadth. Frill covers GitHub and Jira; Canny covers those plus Linear, Asana, ClickUp, Intercom, Zendesk, Salesforce, and HubSpot, with bi-directional sync on the PM tools. If feedback needs to flow into a CRM or a support platform, Frill isn’t playing in that league.

AI at no metered cost. Canny’s AI Autopilot captures feedback from support conversations, detects duplicates, and drafts smart replies — with unlimited credits on current plans. For teams drowning in feedback volume, this is real leverage that Frill doesn’t match.

Maturity. Canny has been at this since 2017 and is the reference product most competitors get measured against.

Where Frill is clearly ahead

Cost predictability. Nothing about Frill’s bill depends on how enthusiastically your users vote. There’s no auto-upgrade mechanism, no tracked-user math, no anxiety about a popular feature request pushing you into the next tier.

Cheap PM sync. Getting Jira or GitHub connected on Canny means Pro at $79/month minimum before tracked-user scaling. Frill hands you the same connections on plans costing half that.

Unlimited teammates. Frill doesn’t count managers or admins. Canny caps owner/manager seats by plan — 5 on Free, 10 on Pro.

Where Frill’s Flat Pricing Cracks

Flat doesn’t mean cheap forever. Frill’s Startup plan looks like $25/month until you hit the 50-active-idea ceiling — and active feedback boards hit it fast, forcing an upgrade to Business at $49. Then the add-on math starts: Business plus privacy is $74/month, Business plus white-labeling is $149/month, and privacy plus white-labeling together lands at $174/month. A “$25 tool” quietly becoming a $150+ tool is the most common complaint about Frill, and it’s fair. The difference from Canny is that you control when it happens — you’re buying features deliberately, not getting billed for engagement automatically.

The Honest Verdict

Frill wins for most small and mid-size SaaS teams. The core loop — board, roadmap, changelog, widget — is equivalent to Canny’s, tracked users are free, and GitHub/Jira sync doesn’t require a $79/month tier. If your product is gaining traction, Frill Business at $49/month does what Canny’s tracked-user slider charges a multiple of.

Canny wins for funded, integration-heavy product orgs. If your feedback workflow runs through Salesforce, Intercom, or Linear, if you need segmentation by revenue, or if AI-mined feedback from support tickets is core to how you operate, Frill can’t substitute — and at that stage the tracked-user bill is a line item you can absorb.

It’s a tie on product polish. Both are clean, well-built tools your customers will find easy to use. Neither choice embarrasses you.

The real trap is picking Canny at an early stage because it’s the famous option, then watching the bill scale with your success. Model your cost at 12 months of projected engagement, not at today’s.

A Simpler Alternative to Both

If the realistic totals — $49–174/month for Frill with add-ons, or Canny’s $79-and-climbing Pro pricing — feel heavy for what is fundamentally a board, a roadmap, and a changelog, there’s a third path.

fdback does the complete feedback loop for $15/month flat, with a free plan to start. Unlimited ideas (no 50-idea cap), unlimited tracked users (no engagement tax), unlimited teammates, and white-labeling included rather than sold as a $100 add-on. AI duplicate detection, spam filtering, and auto-tagging run on every plan with no fees. Integrations cover Slack, Discord, Linear, Asana, App Store & Google Play review import, and webhooks for Zapier or Make.

What it doesn’t have: Frill’s Jira and GitHub sync, or Canny’s CRM ecosystem and revenue segmentation. If those are hard requirements, stick with the comparison above. Otherwise, see how it stacks up head-to-head in our fdback vs Canny and fdback vs Frill breakdowns.

FAQ

Is Frill cheaper than Canny?

Yes, at almost every paid stage. Canny’s cheapest paid plan is now Pro, starting at $79/month billed yearly, versus Frill’s $25/month Startup — and Canny’s price climbs with tracked users while Frill’s flat rate doesn’t move. The only place Canny is cheaper is its free plan, capped at 25 tracked users.

Does Frill limit how many users can give feedback?

No. All Frill plans include unlimited tracked users and unlimited teammates. The limits are on active ideas (50 on the Startup plan) and on features — privacy, extra surveys, and white-labeling are paid add-ons.

Which has better integrations, Canny or Frill?

Canny, by a wide margin — Jira, Linear, GitHub, Asana, ClickUp, Intercom, Zendesk, Salesforce, and HubSpot, though PM integrations require the Pro plan at $79+/month. Frill’s counterpunch is including GitHub and Jira on its cheaper plans.

Does Canny have a free plan and Frill doesn’t?

Correct. Canny’s free plan supports 25 tracked users, which works as an extended trial. Frill offers only a 14-day trial, so you’re paying at least $25/month from the start.

What’s a cheaper alternative to both Canny and Frill?

fdback covers the same board + roadmap + changelog loop for $15/month flat with a free plan, unlimited ideas, unlimited users, and branding removal included. The trade-off is fewer deep integrations — no Jira or Salesforce sync.